How to Write a Compelling Cover Letter

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Writing a cover letter can be a daunting task, especially when you’re applying for your dream job. Your cover letter is the first thing a potential employer will see and it can make or break your chances of getting an interview. A well-written cover letter can help you stand out from the crowd and show the employer why you’re the best candidate for the job.

Research the Company

Before you start writing your cover letter, it’s essential to do some research on the company you’re applying to. Look at their website, social media accounts, and any recent news articles. This will help you understand their values, goals, and mission, which you can then incorporate into your cover letter.

Address the Hiring Manager

It’s important to address your cover letter to the hiring manager or recruiter who will be reading it. Avoid using generic salutations like “To Whom It May Concern” or “Dear Sir/Madam.” If the hiring manager’s name isn’t listed in the job posting, do some research to find out who it is.

Start Strong

Your opening sentence should grab the reader’s attention and make them want to keep reading. Avoid starting with a boring sentence like “I am writing to apply for the position of…” Instead, try something more engaging like “As a passionate and experienced [insert job title], I was excited to see the [company name] job posting.”

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Show Your Value

The main body of your cover letter should highlight your skills and achievements that make you the ideal candidate for the job. Use specific examples and metrics to demonstrate your value. For example, if you’re applying for a sales position, you could say “In my previous role, I increased sales by 25% in just six months.”

Personalize Your Letter

Avoid sending out generic cover letters that are the same for every job application. Instead, personalize your letter to the specific job and company. Mention something you admire about the company or a project they’re working on that you find interesting.

Show Your Enthusiasm

Employers want to hire people who are enthusiastic about the job and the company. Make sure to convey your excitement and passion for the job in your cover letter. This will show the employer that you’re committed and motivated to succeed.

Keep it Concise

Your cover letter should be no more than one page long. Keep your sentences short and to the point. Avoid using jargon or technical terms that the hiring manager may not understand.

Proofread Your Letter

Before you hit send, make sure to proofread your cover letter for any spelling or grammar mistakes. Ask a friend or family member to read it over as well. A typo could cost you the job.

Use Keywords

Many companies use applicant tracking systems (ATS) to screen resumes and cover letters. Make sure to use keywords from the job posting in your cover letter. This will increase your chances of getting through the ATS and onto the hiring manager’s desk.

End Strong

End your cover letter on a strong note by summarizing why you’re the best candidate for the job. Thank the hiring manager for their time and consideration, and express your enthusiasm for the opportunity to interview for the position.

Sample Cover Letter

Dear [Hiring Manager’s Name],

As a passionate and experienced marketing professional, I was excited to see the Digital Marketing Manager job posting on [company name] website. I admire the company’s innovative approach to marketing and the impact it’s making in the industry.

In my previous role as a Marketing Manager at [previous company], I successfully increased website traffic by 40% and generated $2 million in revenue through a targeted email campaign. I’m confident that my skills and experience make me the ideal candidate for the Digital Marketing Manager position at [company name].

I’m excited about the opportunity to join the [company name] team and contribute to its continued success. Thank you for your time and consideration. I look forward to the opportunity to interview for the position.


[Your Name]


A compelling cover letter can help you stand out from the crowd and land your dream job. By doing your research, personalizing your letter, and highlighting your skills and achievements, you can show the employer why you’re the best candidate for the job. Don’t forget to proofread your letter and end it on a strong note by summarizing your value and expressing your enthusiasm for the position.

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